Technical
Glossary

An explanation of what
we can do for you!

Glossary

Because we understand that our "lingo" can be a bit technical!

  • SEO

    Search Engine Optimization, the use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors.

  • Articles

    An article is a story, report, or opinion article written in an SEO format to improve search engine rankings.

  • Press Releases

    An announcement written in an SEO format that seeks to draw media attention to a specific event or product launch while improve search engine rankings.

  • Blog Posts

    Articles, press releases, or opinions posted on a blog written in an SEO format to improve search engine rankings.

  • SEO Pages

    A website page that follows web standards and uses various techniques to improve a web site's ranking in the search engines.

  • Directories

    Free listings in local directories that include your contact information and a description, written in an SEO format can improve search engine rankings.

  • Keywords

    Keyword phrases, generally 3 words in length that your clients would be searching for. We can optimize articles, press releases, blog posts, directory listing descriptions, etc. for these keywords to improve search engine rankings.

  • Video Upload

    Uploading video to popular video sites, such as: Google Video, BrightCove, PhotoBucket, YouTube, DailyMotion, iFilm, etc.

  • Social Bookmarking

    We submit your site to 50+ social networking sites, such as: Propeller.com, Digg.com, Del.icio.us, Newsvine.com, Slashdot.org, etc. in order to help create more natural listings for your website.

  • SEO Title Tags

    The title tag is an HTML tag that tells a search engine the "title" of your page, big shocker, right? By optimizing this tag with your specific keywords, you can dramatically increase search engine rankings.

    "The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings." - Highrankings.com

  • SEO Image Tags & SEO Alt Tags

    By optimizing the image file names and alternative text attributes (alt tags) to include your keywords, you can gain a large boost to your search engine ranking.

  • SEO Meta Tags

    Meta tags are HTML tags that insert information into the "head" area of your web pages. Information found in the Meta tags is not shown on the website itself, and can tell a browser or a search engine how to render your web page correctly. These areas can also include keywords to improve your search engine rankings.

  • Code Check

    Using the code validation tool found on www.W3C.org, we can determine if there are errors within the coding of your website. Website coding errors can create problems with how your site looks in different browsers, but it can also send search engine crawlers on a wild goose chase to find your content! Fixing these errors ensures the best user experience and helps increase search engine ranking.

  • Keyword Analysis

    This is a VITAL part of any SEO or SEM campaign. Through research, we can determine how many searches there are for each keyword every month. We can also find out how competitive your keywords are. This step allows us to pick keywords that will yield a high number of searches every month and cut down on competition to ensure better results!

  • Google Analytics

    This is the most useful tool in SEO to date. It allows webmasters to see how many visits their website is receiving, from what websites. It also shows how long the users stay on your website, what pages they are visiting; it even maps their path through your website! Web implement this tool to track our progress through your campaign!

  • XML Sitemap

    By placing a formatted xml file with site map on your webserver, you enable Search Engine crawlers (like Google) to find out what pages are present and which have recently changed, and to crawl your site accordingly.

  • Search Engine Submission

    If you have not told the search engine your website exists, chances are they do not know about it! The first step in any SEO or SEM campaign is to submit your website to ALL of the search engines (there are well over 100).

  • Google Maps

    This is the section of the Google SERP (Search Engine Results Page) that includes a map to companies in the area the user is searching. This is just one more opportunity to show up on the SERP that is often overlooked. Much like the search engines, you need to submit your website for this!

  • PPC (Pay Per Click)

    Pay per click is a way to GARAUNTEE placement on the first page of search engine results (in the sponsored ads section ONLY). We will manage your pay per click campaign for you to help you ensure the best results. You set the budget, we do the rest!

  • Landing Pages

    A landing page is a single page website that we can optimize for additional keywords. Each landing page presents an opportunity for three more keyword phrases.

  • Clean-up Site Code

    Remember those HTML coding errors I mentioned earlier? This is where we correct that issue. Often times web designers will design the site with only the user in mind. This mindset can make your website nearly invisible to search engine crawlers, and destroy your rankings. We will manually fix each and every coding error to ensure search engine visibility.

  • Website Hosting

    Every website is hosted on a server. We will provide you with website hosting, setup, and even manage the account for you.

  • Website Updates

    How recent content on your website is can often make or break your search engine rankings. If your content has not been updated in a year, Google will send the user searching for your content to a newer page that has frequent updates. We provide the necessary monthly updates to your website to ensure your content does not become stale and fall in the rankings.

  • Social Media

    Social Media or "social networking" sites allow users to create a profile, post comments or blog entries, send messages to one another, and have hundreds of other uses. You can create a business profile for these sites to promote your specials, new promotions, or even just your name!

  • Weekly Newsletters

    This is often overlooked, but is a great place to increase customer retention. The more they see your name the more they will think of you when it comes time to buy.

  • ___ Hours Design

    This is time allocated to adding, removing, editing any content on your website that may need revised.

  • Creation of "robots.txt"

    Web site owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol. This essentially tells a search engine crawler what pages should be left out of the index. Such as your admin section, or personal folders!

  • RSS Feed Setup

    This is a feature that allows users to "subscribe" to content on your blog. They will receive a notification every time you post an update! What better way is there to increase traffic than to help retain your current clientele?

  • On-Site Photos

    People are visual learners. They like the internet because they have access to an almost infinite number of images and videos. By adding photos to your website, we can increase user interest as well as the conversion rate.

  • In-Car Navigation

    In this service, we register your business on the "in-car navigation" systems, commonly called GPS (Global Positioning System) such as Garmin, Tom Tom, etc. These systems allow users to search for businesses in their area, if you do not appear on these systems, they will drive right past you to one of your competitors!

  • Mobile Search

    This service will ensure that you are registered with the mobile (cellular phone) search engines!

  • SEO Content Typography

    Just like a newspaper, a website has Headers, sub headers, and other ways to give your keywords more weight. Proper Typography within your website leads to search engines giving the most weight possible to your keywords!

  • Site Restructure for URL Depth

    Here is a URL:
    http://www.advertisingeducators.com/marketing/internet-marketing/articles/seo-tips#top

    Now let's break it down:

    1. Protocol
    2. Sub Domain
    3. Domain Name
    4. Top-Level Domain
    5. Folders / Paths
    6. Page
    7. Named Anchor

    Now here is the priority of where search engines look for your keywords:

    1. Domain
    2. Sub domain
    3. Folders / Paths
    4. Path/Page

    By optimizing your site structure, we can ensure the best possible search engine results!

  • On-Site Video

    People are visual learners. They like the internet because they have access to an almost infinite number of images and videos. By adding videos to your website, we can increase user interest as well as the conversion rate.

  • Video Editing

    Professional Video editing makes the difference between a successful video and one that is a waste of time and space on your site.

  • Site Conversion

    By optimizing your website for the best user experience, we can more than double in most cases the amount of visitors on your site that actually become customers! Even with thousands of visitors per month, a website with a low conversion rate is not living up to its potential. This will be directly tracked and monitored throughout your campaign.

  • Canonical Homepage Setup

    "Q: What is a canonical url? Do you have to use such a weird word, anyway? A: Sorry that it's a strange word; that's what we call it around Google. Canonicalization is the process of picking the best url when there are several choices, and it usually refers to home pages. For example, most people would consider these the same urls:

    • www.example.com
    • example.com/
    • www.example.com/index.html
    • example.com/home.asp

    But technically all of these urls are different. A web server could return completely different content for all the urls above. When Google "canonicalizes" a url, we try to pick the url that seems like the best representative from that set."
    – Matt Cutts (a current Google employee)

    Using 301 URL redirection, we can show Google which URL to use to make sure it is the one we want them to use. This can alleviate confusion and issues arising from this!